Home is New Zealand. Work is everywhere.

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I'm a multi-disciplinary artist with 25 years spent inside the creative process, building brands, shaping campaigns, and marketing for major companies and independent artists alike, many of my own projects included. Creative storytelling is the thread tying it all together. I've been on both sides of the camera for decades, and words, art, music, and film have shaped almost every chapter of my working life. Juice Shop grew out of a simple instinct: to stay close to community, and to build alongside founders and creators who are making something genuinely their own.

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I am most grateful for imagination because it helps me see the wonder in things daily, which is why most days I can be found at the ocean.

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Say hi!