Home is New Zealand. Work is everywhere.

​

I'm a multi-disciplinary artist with 24 years spent inside the creative process, building brands, shaping campaigns, and marketing for major companies and independent artists alike, my own projects included.

Creative storytelling is the thread tying it all together. I've stood on both sides of the camera since I was 12, and words, art, music, and film have shaped nearly every chapter of my working life since. Juice Shop grew out of a simple instinct: to stay close to community, and to build alongside founders and creators who are making something genuinely their own.

​

I am most grateful for the gift of imagination, and hold a deep, enduring love of the sea.